Two decades. Both sides of the table.

We started like most operators do — with one location, a lot of energy, and the belief that hard work was enough. As a Five Guys franchisee for ten years, we learned that hard work is just the entry fee. The real game is systems, people, and the ability to replicate success without being in every building at once.

Then we built Zunzibar. Not as a franchisee this time, but as a franchisor. That shift changed everything. Suddenly we were responsible for someone else's dream — helping operators open their first location, watching them struggle, celebrating their wins, and learning what separates concepts that scale from ones that stall.

86X Advisors exists because that dual perspective is rare — and incredibly valuable. We don't just understand what franchisees need. We understand what franchisors should be providing. We don't just know how to run a kitchen. We know how to build a brand that people want to join.

Our advisory work focuses on the four pillars we believe matter most: people who make the operation possible, operations that run without you in the building, financial discipline that turns numbers into decisions, and growth that strengthens the concept with every new unit.